Once Ben Gazarra said: “I love awards, especially if I get them.”. We totally agree with him. Time to time, award winning is seen or moreover taken as a measure of quality. Quality dependency is a must for KeyFruit’s business strategy however this prerequisite was never and will ever be tied to an award acquisition.
The eternal award we’ve been seeking from the day one, is to change the status quo, to fight against the dogmatic approaches and finally to create value. While the time being the judge, who knows the winner would be this time :)
“There is no greater challenge than to have someone relying upon you; no greater satistfaction than to vindicate his expectation.” – Kingman Brewster, Jr.
Lassa Rich Media Banners won The Communicator Awards
About the Communicator Awards: The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertis- ing, corporate communications, public relations and identity work for print, video, interactive and audio. The 2012 Communicator Awards received over 6000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.
The IAVA is an invitation-only member-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Time,Inc., rabble+rouser, Lockheed Martin, Pitney Bowes, Airtype Studio, and many others. See www.iavisarts.org for more information.
KeyFruit was a big family, but now it is even a bigger one. Fleetcorp, Turkey’s one of the most important players in the operational leasing market, has chosen KeyFruit for its entire digital marketing solutions.
KeyFruit will be responsible for Fleetcorp’s social media communication, as well as its corporate website renovation.
We are aiming to offer a superior service, as always.
Welcome Fleetcorp! It’s a pleasure to see you with us.
KeyFruit zaten büyük bir aileydi, ancak şimdi daha da büyük bir aile oldu. Türkiye’nin operasyonel filo kiralama sektöründeki en önemli aktörlerinden biri olan Fleetcorp, bütüncül dijital iletişim çözümleri için KeyFruit’u tercih etti.
KeyFruit, Fleetcorp’un kurumsal web sitesinin yenilenmesinin yanı sıra, markanın sosyal medya iletişim hizmetlerinden de sorumlu olacak.
Kendilerine -her zaman olduğu gibi- harika bir hizmet vermeyi hedefliyoruz.
Hoşgeldin Fleetcorp! Seni aramızda görmek bizim için büyük bir zevk.
Öncelikle bilinmelidir ki, biz “Sosyal Medya Uzmanlığı” tabirini “Topluluk Yöneticisi” olarak kullanmayı tercih edenlerdeniz.
Topluluk yöneticisinin ne iş yaptığı ya da görevinin ne olduğu konusunda sosyal medya pazarlamasıyla ilgilenen neredeyse herkesin bir fikri vardır. Sektörün dışındakiler içinse muhtemelen tüm gün Facebook başında oturan, arada da Twitter’a bakan yeni bir profesyonel tipiyiz. Eğer siz de bu adamlar “Ne yer ne içer? Bilgisayarın başında ne ile uğraşır?” “Hangi yazılımları kullanır?” diye merak edenlerdenseniz işte tüm bu soru işaretlerini ortadan kaldırmak amacıyla KeyFruit’teki bir topluluk yöneticisinin 1 gününü nasıl geçirdiğini özetleyen bir derleme tasarladık. Hazırladığımız infografiğin havalarda uçuşan tüm efsanelere yanıt olacağını düşünüyorum.
Aşağıdaki infografik, bir topluluk yöneticisinin bir gününü gözünü açtıktan uyuyana kadar nasıl geçirdiğini ikonlarla hikayeleştiriyor. İkonlarla örneklediğimiz rutinler belki kişiden kişiye değişebilir. Ancak aslında işin özü bu :) Günün ilk ve son işi olarak tüm hesapları kontrol etmek, Microsoft Word dökümanları ve Excel tabloları arasında gidip gelmek, Basecamp’te iş kovalamak, Axapta’da müşteri şikayetleriyle ilgilenmek mesai dışında da yönettiği hesaplarıyla ilgilenen bir topluluk yöneticisinin görevinin bir nefeste sayılabilecek -sektör deyimiyle- to do items’larından sadece bazıları…
Bu infografiğin fikri Şubat ayında çıktı ancak final halini bu hafta elde ettik. Bu süreç de bana bir yandan bir fikrin ürüne dönüşebilmesinin ne kadar zaman aldığını ve nispeten de zor olduğunu gösterdi.
Hazırlarken, özellikle bir topluluk yöneticisi olarak neler yaptığımı görsel olarak anlatmaya çalışırken çok eğlendim. Umarım benim eğlendiğim kadar siz de eğlenirsiniz.
İnfografiğin görsel tasarımını üstlenen ve verdiği fikirler ile işin bu kıvama gelmesinde büyük payı olan ekip arkadaşım Eda Gündüz’e teşekkürlerimle…
Soner Tamer
Topluluk Yöneticisi @ Keyfruit | Proje Takımı
(İnfografiğin yüksek çözünürlüklü versiyonu için tıklayın.)
“Collaboration is working together to achieve a goal. It is a recursive process where two or more people or organizations work together to realize shared goals.” says Wikipedia. Due to plenty of unhappy-ending experiences, I’ve defined “outsourcing resources or inter-company collaboration” as a “taboo”. However, facing the fact that tabooing is also a highly dogmatic approach, I pushed myself to change and give another chance to collaboration.
But this time with a different objective; determine the intersection of common goals first, then the rules of engagement. This the primary rule of compromising. And believe it or not, it worked :)
Last month, we’ve launched GQ Turkey’s web site. KeyFruit was responsible for the creation of the website. But this time, this was a co-op project as Creasoup, beloved friends of KeyFruit, prepared the Information Architecture and the User Interface Design. The rest was up to us. What’s wrong with that? Further more, what’s wrong with two agencies -serving in the same market for the same clientele- working together for the same common objective? Firstly, that can be seen as a short time cooperation in order to share the benefit for most of you. Once you take it as a “true collaboration”, sharing resources to one-another, commercial risks and last but not the least, the joy of creating something, it is not as hard as you imagine to understand.
Creasoup and GQ Turkey’s case is the first example of what we are planning to do in the name of collaboration for the upcoming months. Collaboration is the key to success where the goal or the objective requires more than the possible outcome of what you got.
Find the “other ones” you can laugh first. Then be determined to share the benefit, draw the red lines of common goals and finally roll up the sleeves. You know the rest, act.
Thousands of hours of working, not being able to see our beloved ones, our friends, even our wives/husbands/children/girlfriends/boyfriends. What is it for?
Money? Nope, not ‘just’ that.
Fame? Well, we won’t get famous unless we get so damn lucky. We are perfectly aware of that fact.
Chicks/boys? Come on, nobody is that loser.
Fun? Yeah, fun. Don’t be silly. No sane human works for ‘fun’. The one who says so is a big fat liar.
It’s clear that nobody in KeyFruit may be able to answer this question that fast. But it’s also clear that we are here because we are searching for trouble.
That’s why we define ourselves as “blood-thirsty, document-maniac, detail-psycho, digital addicts”. We work not for money, not for fun, not for fame; but just for the pure pleasure of creating something that people use, criticize, blame, enjoy.
From day 1, we know that tens of projects that we created for various clients won’t reach us to that point, even though we love to work with brands. That’s because we want to create valuable products more than shiny campaign websites and other stuff.
And you already know our first product, InfoFlight. We just love it as a friend of ours, as a child. We worked for nights and nights just for a simple tiny detail in it. We are proud of it.
Long story short: We are currently working for our second product. It’s an iPhone application and it will evolve to other platforms in course of time.
The dream, before coming true
Curious? Keep following our blog. Details are about to come.
Uncertainty is the state of facing the highest wall ever you can’t even dare to climb. But believe it or not that’s us, who create that wall. Don’t blame the risk parametres and their consequences, nor regret what you’ll possibly get from the unchosen ones’ legacy. Accept it, that’s us who create that uncertainty.
During the last three years we’ve been founded KeyFruit, we’ve decided to release blog posts saying that “We are extremely glad to state that; we are sold out. Until XX.YY.ZZZZ, we will not start any new projects.”. We did that not once, but twice. They were highly risky decisions regarding their possible financial outcomes. You can wonder if “we did hesitate” or “we did think about what if a big fat project could have come to us.”. The answer is obviously, yes. We did hesitate and did consider the possible outcomes of such an ambiguous decision.
However, the question to be asked should not be focused on the fears nor the uncertainty we’ve felt. Because if you are one of those who will read this post until the last word, it is likely that this is not the first nor the most famous entrepreneurial essay you’ve ever read. You read this, because you want to know what happened after we decided to release these posts. You want to know what happened next?
Next thing was, the relief. We decided, did what was necessary and then enjoyed the relief. Whatever the possible consequences are, our greatest motivation was and still continues to be that “relief”.
One day, the relief might be named after “saying less is enough”, another day by simply “saying ‘I am done, I quit’”. All of the hardest decisions I’ve made since the beginning of KeyFruit are backed by that “relief” motivation. I decided, did what was necessary and then enjoyed the relief I’ve imagined.
The reason is simple; because if they do so, the world will perish from lack of status quo which is the safest harbor ever, during hard times, challenging situations and finally, while facing uncertainty.
Since 2002 I’ve been following Seth Godin’s writings. Sometimes, I’ve said to myself “Come on, it is not easy to do this as it is written on the page. Let’s face it; I don’t have guts to quit that* and start this*. It requires all those things* that I don’t possess right now. And moreover, they* won’t let me do it. Let’s be reasonable*.” Whenever I’ve tried and managed to ignore that inner voice, I’ve discovered a piece of the description for that asterix.
Some people should not try this. Because it requires consistent self-devotion, endless patience and last but not least daring to fail.
Are you the one who will cry and shout at loud once you fall down? Or the one who will accept the anxiety of the unknown as a thread and leave its potential benefits and glory for those who inhale it? Then, don’t read Seth. If you have somehow started reading it, quit right now for your own good. Instead, watch the footage below and let your inner voice saying “Come on, this is just a movie.”
The reason why this -five chars- word is so powerful and so frightening at the same time is that, it requires to “jump”.
Yeah, to jump. Not to run, nor to fall down, none of them.
Jumping pushes to concentrate, accumulate your whole energy and last but not least, to dare. That is a lot of work to do.
And believe or not, jumping is hard as hell.
"Who is ready to jump?"
You know that once you jump, you’ll feel good. Even for a limited time, you’ll be free from your attachments and hopefully, land at the end. Here starts the anxiety. That is for sure that you will land somewhere, but where, when and how are the sharp corners of your personal Bermuda Triangle.
Herein KeyFruit, we have “started” a new journey today. It will surely be exciting because the destination is not determined yet. My personal goal is to make the journey as unforgettable as I can by leading Project & Services Unit with my endless never-surrendering obsession on value creation and by motivating Production Unit with my generous help on any kind of collaboration-needed situation.
Before entering 2012, we have decided to go through a great and useful change, thus we have included Yammer into our lives. Frankly, we are pretty happy about this decision.
Well then, what is this Yammer?
Yammer is an internal social network. Special groups can be created within the network, thus we can communicate with Yammer instead of sending tons of e-mails as we used to do before. We can archive our presentations and reports, but foremost we can label old files in order to access them easily.
Before Yammer, we have been using e-mails to communicate and organize the events within the company, like all people do. Furthermore we opened a special group on Facebook and we have been sharing our contents there.
However since Facebook doesn’t have an archive feature, we’ve recognized that we couldn’t have an access to old shared datas and that we created an unnecessary e-mail burden. For this reason we have made an important decision to use just Yammer for intra-firm communication.
News that supports our decision has encountered us: http://www.businessinsider.com/company-bans-email-2011-12. In France, Thierry Breton, CEO of a big company with 74.000 employees, forbidden the use of e-mails in intra-firm communication and made the usage of a social communication instrument within the company obligatory. Breton says, “The 10% of 200 e-mails are effective, but the 18% of them are spams. Therefore we haven’t been using e-mail communication for three years.”
As KeyFruit, we are supporting Breton and we are suggesting Yammer to all our friends.
Stop! Yammertime!
Hoşgeldin Yammer!
2012’ye girmeden önce güzel, bir o kadar da yararlı bir değişiklik yapalım dedik ve hayatımıza Yammer‘ı dahil ettik. Açıkçası, bu kararı almış olmaktan dolayı da gayet mutluyuz.
Peki nedir bu Yammer?
Yammer şirket çalışanlarına özel bir sosyal ağ. İçerisinde özel gruplar oluşturabiliyor, daha önce aramızda e-posta yollayarak kurduğumuz iletişimi artık Yammer aracılığıyla sağlayabiliyoruz. Sunumlarımızı, raporlarımızı arşivleyebiliyoruz, en önemlisi eski paylaşımlarımıza kolayca erişebilmek için etiketleme yapabiliyoruz.
Yammer’dan önce, kendi içimizdeki haberleşmeyi sağlamak veya düzenleyeceğimiz etkinlikleri organize etmek için herkes gibi biz de e-posta kullanıyorduk. Bunun yanı sıra Facebook’ta özel bir grubumuz vardı, bu grupta pek çok konu hakkında içerik paylaşıyorduk.
Fakat gelin görün ki Facebook’ta arşivleme özelliği olmadığından dolayı daha önce paylaşılan verilere ulaşamadığımızı ve gereksiz e-posta kalabalığı yarattığımızı fark ettik. Bunun sonucunda bundan böyle şirket içi iletişimde yalnızca Yammer kullanmak gibi önemli bir karar aldık.
Kararımızı destekleyen bir haber http://www.businessinsider.com/company-bans-email-2011-12 adresinde karşımıza çıktı. Fransa’da 74.000 çalışanı bulunan bir şirketin CEO’su Thierry Breton, iç iletişimde e-posta kullanımını yasaklamış ve sosyal bir iletişim aracının kullanımını zorunlu hale getirmiş. Breton, “Gün içerisinde aldığımız 200 e-posta’nın %10’u işe yarar, %18’i ise istenmeyen mail oluyor. Bu nedenle üç yıldır mail iletişimini kullanmıyoruz” diyor.
KeyFruit olarak Breton’u destekliyoruz ve yeni iletişim aracımız Yammer’ı tüm dostlarımıza öneriyoruz.
Ofis içinde birbirinden ayrılmayan, adeta etle tırnak gibi, adeta ketçapla mayonez gibi, adeta Laurel ve Hardy gibi olan iki ana takımımız var: Prodüksiyon & Proje.
Bu iki takımın mensupları birbiriyle iyi geçinen, yediği içtiği ayrı gitmeyen, birlikte eğlenen, birlikte üzülen insanlardan oluşuyor. Lakin iş hayatı işte, bazı zamanlar oluyor ki, birbirlerini sinirlendirmek için ufak muziplikler yapabiliyorlar.
Neyse efendim, geçtiğimiz günlerde prodüksiyon ekibi proje ekibinden habersiz şöyle bir video çekti ve ilk taşı attı:
Kafasına vurulan sert bir cisimle bir anlığına afallayan proje ekibinin cevabıysa gecikmedi:
İlerleyen günlerde KeyFruit’ta daha çok kazanlar kaynayacak, daha çok canlar yanacak gibi görünüyor.
