Decide and act

During the last three years we’ve been founded KeyFruit, we’ve decided to release blog posts saying that “We are extremely glad to state that; we are sold out. Until XX.YY.ZZZZ, we will not start any new projects.”.  We did that not once, but twice. They were highly risky decisions regarding their possible financial outcomes. You can wonder if “we did hesitate” or “we did think about what if a big fat project could have come to us.”. The answer is obviously, yes. We did hesitate and did consider the possible outcomes of such an ambiguous decision.

However, the question to be asked should not be focused on the fears nor the uncertainty we’ve felt. Because if you are one of those who will read this post until the last word, it is likely that this is not the first nor the most famous entrepreneurial essay you’ve ever read. You read this, because you want to know what happened after we decided to release these posts. You want to know what happened next?

Next thing was, the relief. We decided, did what was necessary and then enjoyed the relief. Whatever the possible consequences are, our greatest motivation was and still continues to be that “relief”.

One day, the relief might be named after “saying less is enough”, another day by simply “saying ‘I am done, I quit’”. All of the hardest decisions I’ve made since the beginning of KeyFruit are backed by that “relief” motivation. I decided, did what was necessary and then enjoyed the relief I’ve imagined.

Find your relief, first. Then decide and act.

Yakup