Collaboration is not a theory!

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“Collaboration is working together to achieve a goal. It is a recursive process where two or more people or organizations work together to realize shared goals.” says Wikipedia. Due to plenty of unhappy-ending experiences, I’ve defined “outsourcing resources or inter-company collaboration” as a “taboo”. However, facing the fact that tabooing is also a highly dogmatic approach, I pushed myself to change and give another chance to collaboration.

But this time with a different objective; determine the intersection of common goals first, then the rules of engagement. This the primary rule of compromising. And believe it or not, it worked :)

Last month, we’ve launched GQ Turkey’s web site. KeyFruit was responsible for the creation of the website. But this time, this was a co-op project as Creasoup, beloved friends of KeyFruit, prepared the Information Architecture and the User Interface Design. The rest was up to us. What’s wrong with that? Further more, what’s wrong with two agencies -serving in the same market for the same clientele- working together for the same common objective? Firstly, that can be seen as a short time cooperation in order to share the benefit for most of you. Once you take it as a “true collaboration”, sharing resources to one-another, commercial risks and last but not the least, the joy of creating something, it is not as hard as you imagine to understand.

Creasoup and GQ Turkey’s case is the first example of what we are planning to do in the name of collaboration for the upcoming months. Collaboration is the key to success where the goal or the objective requires more than the possible outcome of what you got.

Find the “other ones” you can laugh first. Then be determined to share the benefit, draw the red lines of common goals and finally roll up the sleeves. You know the rest, act.

Yakup