“Collaboration is working together to achieve a goal. It is a recursive process where two or more people or organizations work together to realize shared goals.” says Wikipedia. Due to plenty of unhappy-ending experiences, I’ve defined “outsourcing resources or inter-company collaboration” as a “taboo”. However, facing the fact that tabooing is also a highly dogmatic approach, I pushed myself [...]
Uncertainty is the state of facing the highest wall ever you can’t even dare to climb. But believe it or not that’s us, who create that wall. Don’t blame the risk parametres and their consequences, nor regret what you’ll possibly get from the unchosen ones’ legacy. Accept it, that’s us who create that uncertainty. During [...]
That’s a question we hear a lot since the beginning of KeyFruit: “Was it worth it?” We don’t really know what “it” means generally, and to-be-honest we are not wondering “its” reference neither. The one and only untold but common belief in herein, Keyfruit, is that the destination we’ve headed is far more different from those [...]
You were saying: “Marketing is about values.” You inspired us like no one ever did. Even though we would never have the chance to see you, you were like this mentor for us. Just like you, we believed in creating great products that works just the way it has to be, just the way people [...]
We are thrilled to announce the alpha release of our long awaited gem; “InfoFlight Desktop Agent” (a.k.a “Project Rebel”). Once we’ve initiated InfoFlight’s development idea, most of our friends (!) came up with questions such as “What’s your problem? Why are you trying to complicate your lives?”… Admitting that some of them were quite logical [...]
On our mothership web site Keyfruit.net which is on air since last August, we tried to communicate in English on purpose. The reason behind, was simple and clear: to talk to a wider audience. The second question, “So, why you didn’t do it in English and Turkish both from the Day 1?” deriving from the previous [...]
Today KeyFruits visited the 3M Turkey headquarters to talk about Social Media. The posh setting of their office meshed with the great interactions between KeyFruits and 3Ms made it a very relaxing and valuable session. Both parties shared their experiences and KeyFruits hope that this is the first of the many brainstorming sessions that we [...]
