This time, the interactive rich media banners we’ve created for Lassa’s “Sağlamsa Lassa” campaign have been awarded by The International Academy of Visual arts with both “Interactive Multimedia – Corporate Image” and “Interactive Multimedia – Entertainment” Distinction Awards. Once Ben Gazarra said: “I love awards, especially if I get them.”. We totally agree with him. [...]
KeyFruit was a big family, but now it is even a bigger one. Fleetcorp, Turkey’s one of the most important players in the operational leasing market, has chosen KeyFruit for its entire digital marketing solutions. KeyFruit will be responsible for Fleetcorp’s social media communication, as well as its corporate website renovation. We are aiming to [...]
Öncelikle bilinmelidir ki, biz “Sosyal Medya Uzmanlığı” tabirini “Topluluk Yöneticisi” olarak kullanmayı tercih edenlerdeniz. Topluluk yöneticisinin ne iş yaptığı ya da görevinin ne olduğu konusunda sosyal medya pazarlamasıyla ilgilenen neredeyse herkesin bir fikri vardır. Sektörün dışındakiler içinse muhtemelen tüm gün Facebook başında oturan, arada da Twitter’a bakan yeni bir profesyonel tipiyiz. Eğer siz de bu [...]
“Collaboration is working together to achieve a goal. It is a recursive process where two or more people or organizations work together to realize shared goals.” says Wikipedia. Due to plenty of unhappy-ending experiences, I’ve defined “outsourcing resources or inter-company collaboration” as a “taboo”. However, facing the fact that tabooing is also a highly dogmatic approach, I pushed myself [...]
Thousands of hours of working, not being able to see our beloved ones, our friends, even our wives/husbands/children/girlfriends/boyfriends. What is it for? Money? Nope, not ‘just’ that. Fame? Well, we won’t get famous unless we get so damn lucky. We are perfectly aware of that fact. Chicks/boys? Come on, nobody is that loser. Fun? Yeah, [...]
Uncertainty is the state of facing the highest wall ever you can’t even dare to climb. But believe it or not that’s us, who create that wall. Don’t blame the risk parametres and their consequences, nor regret what you’ll possibly get from the unchosen ones’ legacy. Accept it, that’s us who create that uncertainty. During [...]
The reason is simple; because if they do so, the world will perish from lack of status quo which is the safest harbor ever, during hard times, challenging situations and finally, while facing uncertainty. Since 2002 I’ve been following Seth Godin’s writings. Sometimes, I’ve said to myself “Come on, it is not easy to do this as [...]
The reason why this -five chars- word is so powerful and so frightening at the same time is that, it requires to “jump”. Yeah, to jump. Not to run, nor to fall down, none of them. Jumping pushes to concentrate, accumulate your whole energy and last but not least, to dare. That is a lot of [...]
Before entering 2012, we have decided to go through a great and useful change, thus we have included Yammer into our lives. Frankly, we are pretty happy about this decision. Well then, what is this Yammer? Yammer is an internal social network. Special groups can be created within the network, thus we can communicate with [...]
Ofis içinde birbirinden ayrılmayan, adeta etle tırnak gibi, adeta ketçapla mayonez gibi, adeta Laurel ve Hardy gibi olan iki ana takımımız var: Prodüksiyon & Proje. Bu iki takımın mensupları birbiriyle iyi geçinen, yediği içtiği ayrı gitmeyen, birlikte eğlenen, birlikte üzülen insanlardan oluşuyor. Lakin iş hayatı işte, bazı zamanlar oluyor ki, birbirlerini sinirlendirmek için ufak muziplikler [...]
