Worth it?

That’s a question we hear a lot since the beginning of KeyFruit: “Was it worth it?” We don’t really know what “it” means generally, and to-be-honest we are not wondering “its” reference neither. The one and only untold but common belief in herein, Keyfruit, is that the destination we’ve headed is far more different from those [...]


Upcoming News from “InfoFlight Development Team”

We are thrilled to announce the alpha release of our long awaited gem; “InfoFlight Desktop Agent” (a.k.a “Project Rebel”). Once we’ve initiated InfoFlight’s development idea, most of our friends (!) came up with questions such as “What’s your problem? Why are you trying to complicate your lives?”… Admitting that some of them were quite logical [...]


KeyFruit’s “Behind The Scene”

You want to know about KeyFruit, its founders, team members, showcase and of course its famous manifesto? Here is a video about KeyFruit’s history and its projects. Have fun! Wanna read it? Then scroll down a bit…


Keyfruit Sosyal Medya Uzmanı’nı arıyor!

OYUN SONA ERDİ! :) Çok iyi tepkiler aldık, çok eğlenceli başvurularla karşılaştık. Biz çok eğlendik, umarız siz de bizim kadar eğlenmişsinizdir. Bir dizi görüşmenin ardından, sosyal medya uzmanımızı bulacağımızı umuyoruz. O zamana kadar “Bir dahaki oyunda görüşmek üzere” diyelim ve size şöyle seslenelim: Oyuna devam… Biz hiç kaybolmadık, Biz hiç kaybetmedik, Desem yalan. Oyuna devam… Evet, [...]


Humbled and Honored

KeyFruit’s whitepaper on DAM that we have shared with you through our corporate blog, SlideShare and Scribd has received recognition from overseas that made us feel humbled and honored.  Widen Enterprises, one of United States’ industry leading DAM solution providers, has requested to link our whitepaper as a resource on their micro-site, www.digitalassetmanagement.com which we [...]


Meet DAM and Work Freely With Your Files – 9

10. Conclusion The role that digital asset management plays in ensuring quality control spans the content development lifecycle. Starting at the design phase, those tasked with creating new content are able to access approved and brand ready assets (“one version of the truth”) as well as important information about each asset in the form of [...]


Meet DAM and Work Freely With Your Files – 8

9. DAM’s ROI There is no single metric for measuring the ROI for a Digital Asset Management (DAM) system within a company. Identifying the criteria and ultimately measuring ROI depends on the use case(s) for how the DAM system is used. Sometimes, DAM is simply used as a means to access “one version of the [...]


Meet DAM and Work Freely With Your Files – 7

8. DAM Solution for Business Education Assets, Information Assets, IT Assets, Knowledge Assets, Media Assets, Social Assets, Software Code Assets are all different types of digital assets. Different departments of a company may create or use any of these asset types for many different reasons. A DAM is necessary for storing, record keeping, access controlling [...]


Meet DAM and Work Freely With Your Files – 6

7. DAM Global Market Status Products in this market were initially custom built solutions to meet the specific needs of individual firms. Now product suites have modular architectures so that customers can pick and choose the functionality they require instead of buying the entire product suite. Product architecture is also very open to allow full [...]


Meet DAM and Work Freely With Your Files – 5

6. What is Digital Asset Management (DAM)? a. Overview Digital asset management, or DAM, is often described as a process or a tool for organizing the creation, management, distribution and archiving of rich media assets. In the DAM world, the term “assets” generally refers to rich media files such as images, photos, video and audio, [...]